Reignite your inner strength Première is born from an unprecedented scientific discovery, showing that the calcium in water amplifies the effects of damage on hair. Understanding this enabled Kerastase to create a collection that first decalcifies hair and then repairs it, by helping reconnect the keratin bonds. With Première, we are repairing hair further, deeper…
Introducing Absolut Repair Molecular. A haircare collection for damaged hair. When hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes too elastic, with no movement. But most peptides are too big to be reinjected into the fiber, making damage almost irreversible. For the first time, L’Oréal Advanced Research achieved to…
