For years now we have become very strong artists in the world of blonde hair and we are pleased to announce we’ve improved yet again! Thanks to L’Oreal Professionnel and their latest innovation, we can confidently say we have your blonde hair covered for this upcoming summer.

A common challenge we face when creating blonde hair is the warm undercoats that your hair naturally present (brassy and yellow). This is a scientific challenge all hairdressers face and now we have a product to help aid this process, resulting in stronger & cleaner blondes. Never before have we been able to lift, strengthen & neutralise in one step.

What it is

High performance lightening balm. This product lifts, respects hair fibre, and gently neutralises in one step. It has the power of an extra bonder inside combined together with 29% nutritive oil to respect hair from within during the lifting process, while the Purple Dye Complex provides soft neutralisation for an anti-yellow effect.

What it does

• Up to 8 levels of lift

• Respects the internal structure of the hair with bond protecting technology

• Soft neutralisation.

• Maintains the scalp’s PH

What else you need to know

After we create the blonde, we need to gloss…

DIA Light is the perfect second step after a lightening service. Thanks to its acidic demi-permanent gel-crème haircolor without ammonia it is the perfect formula to neutralise any lightened hair and refresh any faded lengths. Hair is balanced and 30%  more conditioned for a healthier and natural looking result.

After the blonde has been glossed, we need to maintain the result…
Blondifier blonde haircare products are designed to revive and tone blonde hair, keeping it shiny, nourished and radiant.

A professional range of blonde hair care products

L’Oréal Professionnel Serie Expert Blondifier is a specialised collection of blonde hair products for Blonde hair that is experiencing brassy tones, dullness and dryness. L’Oréal Professionnel has poured decades of research into curating a comprehensive range of products to meet all your blonde hair care needs.

L’Oréal Professionnel Serie Expert Blondifier Collection

The L’Oréal Professionnel Blondifier range harnesses the power of polyphenols, including those derived from açaí berry extract. These act as antioxidants to protect hair from environmental stressors and support hair growth.

This complete system of blonde hair products provides ongoing conditioning and neutralisation of unwanted brassy tones.

Achieving and maintaining your blonde has never been more realistic. We invite you to speak to a haircare professional from our team to introduce you to these wonderful products.